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Insights by: Harry Fielder

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Harry Fielder

Harry is our CEO at Umi. To him, leading in tech involves bridging the gap between software and business. As a developer and marketer in equal measure, his role focuses on translating business goals into creative and robust software and marketing solutions. He loves sharing his knowledge and insights across many platforms, both virtually and in real life. In his free time, he enjoys tinkering with his custom PC, gaming and learning about new technologies. Random fact: Harry is 6 foot 8 and regularly bangs his head on the tube. Does his head hurt? Just ask - harry@umidev.umisites.com.

Communicating your hotel offering to domestic travellers

In previous posts, we’ve talked about how to adjust your product, your audiences and your website in order to drive […]

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Using QR and NFC for a Touchless In-Room Experience

The Touchless Post-COVID-19 Era Alongside the obvious financial ramifications, we’re going to be facing a considerable challenge in adapting our […]

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Adjusting Your Website For Domestic Travel

Domestic Travel Series: Website Optimisation We have explored how to adjust both the product and the personas to optimise your […]

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Creating Buyer Personas For Domestic Travel

Domestic tourism is being predicted to see the fastest comeback after any tourism crisis. Once people are physically able to […]

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Optimising Your Hotel Offering For Domestic Travel

Numerous sources are suggesting that domestic travel is going to be the first area to pick back up after the […]

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How to Nail Virtual Tours During Lockdown with Google Cardboard

I’ve been wanting someone to try this for three years now but never quite had the time or space to […]

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FREE Google Ads Credit for Hotels COVID-19

As part of Google’s support process throughout the COVID-19 crisis, they have made the decision to release US$340 million in […]

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Digital Crisis Mitigation for Hotels

Introduction At Umi we have spent a lot of time over the past few weeks talking about crisis management, however, […]

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Generating Hotel Revenue During Covid-19

Revenue has pretty much evaporated for hotels (and a lot of suppliers of hotels for that matter). It is a […]

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