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Insights by: Harry Fielder

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Harry Fielder

Harry is our CEO at Umi. To him, leading in tech involves bridging the gap between software and business. As a developer and marketer in equal measure, his role focuses on translating business goals into creative and robust software and marketing solutions. He loves sharing his knowledge and insights across many platforms, both virtually and in real life. In his free time, he enjoys tinkering with his custom PC, gaming and learning about new technologies. Random fact: Harry is 6 foot 8 and regularly bangs his head on the tube. Does his head hurt? Just ask - harry@umidev.umisites.com.

Are OTAs a Thing of the Past? Google Trends Suggest So…

We recently conducted a survey to assess your views on whether or not online travel agencies (OTAs) were a necessary […]

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OTAs – Friend or Foe?

We recently conducted a survey of 288 hostels, hotels and guest houses to investigate the impact of OTAs on the […]

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Creating an emotional connection with consumers

“People will forget what you said. People will forget what you did. But people will never forget how you made […]

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How to manage your social media

The biggest mistake companies make is that they think they can treat their social media like their website and basically […]

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Digital content writing

It is extremely important for every content marketer to write good digital content. The following five questions, who, what, where, […]

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NRB 2014

We are happy to announce that we will be attending the Northern Restaurant & Bar 2014 show, 18-19th March in […]

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2014 digital marketing resolutions

Music to any hotelier’s ears is that 2014 is expected to be yet another great year in hospitality. To help […]

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Looking back on 2013

So it’s 2014 already. Time flies when you’re having fun! 2013 surely was busy but was also quite an amazing […]

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The role of the phone during the customer journey

  82% of digital marketers say it’s important to link online marketing to offline sales. Yet… 78% of digital marketers […]

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