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Insights by: Harry Fielder

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Harry Fielder

Harry is our CEO at Umi. To him, leading in tech involves bridging the gap between software and business. As a developer and marketer in equal measure, his role focuses on translating business goals into creative and robust software and marketing solutions. He loves sharing his knowledge and insights across many platforms, both virtually and in real life. In his free time, he enjoys tinkering with his custom PC, gaming and learning about new technologies. Random fact: Harry is 6 foot 8 and regularly bangs his head on the tube. Does his head hurt? Just ask - harry@umidev.umisites.com.

Hotel brand franchisees are being screwed… by Google

Last week we had a distressed email from one of our clients, a Holiday Inn Express off a motorway in […]

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Should you use a WordPress theme for your business website?

Being a British male in my mid-thirties, I am obviously a born natural at Do-It-Yourself. My wife is frequently impressed […]

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Four Social Media Platforms You Should Be Watching

Social media is constantly developing and changing with new platforms and ways to use them arising every day. Recently we’ve […]

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Advertising With Emojis

In today’s crowded advertising environment everyone is trying desperately to cut out their own slice of the market before their […]

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Market Experiences Instead of Material Goods

With each passing generation new marketing tactics and trends rise and fall to better reach the mature audience of that […]

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Periscope – The most personal marketing opportunity yet?

Social media has incrementally changed marketing by giving businesses the chance to engage with people online in an inherently sociable […]

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The 80-20 Rule of Social Media

In the digital economy businesses don’t have the luxury of choice when it comes to social media, it’s a sort […]

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What Are the Real Costs of OTAs?

I am not one to OTA bash. I do believe they have been overly aggressive and anti-competitive at times, especially […]

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5 Hospitality Trends For 2015

As 2015 rolls past its halfway point some definitive market trends have started to develop in the hospitality industry. These […]

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