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Insights by: Harry Fielder

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Harry Fielder

Harry is our CEO at Umi. To him, leading in tech involves bridging the gap between software and business. As a developer and marketer in equal measure, his role focuses on translating business goals into creative and robust software and marketing solutions. He loves sharing his knowledge and insights across many platforms, both virtually and in real life. In his free time, he enjoys tinkering with his custom PC, gaming and learning about new technologies. Random fact: Harry is 6 foot 8 and regularly bangs his head on the tube. Does his head hurt? Just ask - harry@umidev.umisites.com.

Why You’re Flying Blind | Part 1

Conversion rate is an essential metric that needs to be tracked. It has been that way for years, and hotels […]

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The Future of Hotel Booking Engines

We actually had our own booking engine once upon a time. It was called bookitwith and was, in many ways, […]

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Content First vs. Design First Website Design

Should you write the content first or design the website first? It’s a question that many of our hotel and […]

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Content Management Beyond 2019

The steady marketing mantra of “content is king” has been recycled as a trade show presentation for too long but […]

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A Hotelier’s Guide to using APIs

You have heard the term bounded around recently by PMS, Booking engine, CRM and all sorts of other software providers […]

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Dark Social and UTM Tags

What is dark social?   Dark social generates traffic to your website that you can’t track because users share links […]

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Should I Translate My Hotel Website?

As we all know, the Internet is the fabric that connects our digital world. If your hospitality business has a […]

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Does My Hotel Website Need an HTML Sitemap Page?

Sitemaps, as the name suggest, help visitors navigate your hotel’s website, whether these visitors are Google’s crawlers or potential guests […]

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Why XML Sitemaps Are Important to Your Hotel Website

What is an XML sitemap?   An XML (Extensible Markup Language) sitemap is a file of code that search engines […]

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