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Insights by: Harry Fielder

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Harry Fielder

Harry is our CEO at Umi. To him, leading in tech involves bridging the gap between software and business. As a developer and marketer in equal measure, his role focuses on translating business goals into creative and robust software and marketing solutions. He loves sharing his knowledge and insights across many platforms, both virtually and in real life. In his free time, he enjoys tinkering with his custom PC, gaming and learning about new technologies. Random fact: Harry is 6 foot 8 and regularly bangs his head on the tube. Does his head hurt? Just ask - harry@umidev.umisites.com.

Does your hotel website need a redesign?

Redesigning a website can be an extremely daunting experience. You have probably had a bad experience in the past of projects taking 6 months too long, doubling in budget and ending up with something you hate. The truth is, not every website needs a total redesign. If your website still looks fresh and is responsive for mobile, then the chances are you can probably optimise it. This article will look at a few simple ways you can quickly find out what problems are preventing your visitors from converting into customers.

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Responsive vs mobile-first hotel websites

Have you ever wondered why your hotel’s website looks different on your laptop than it does on your smartphone? How do developers achieve this flexibility and what are the different approaches? This blog post is going to explain the difference between responsive and mobile-first websites and its relevance for your hotel or travel business.

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Essential WordPress Website Updates

There are three types of site updates that are regularly required to keep your WordPress site running smoothly. This article will explain what these updates are, what you should look out for before you update and how your hosting provider can/should help you with that.

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Changes in SEO for Hotels 2020

Changes in Hotel Search Engine Optimisation 2020 Search engine optimisation has been a movable feast for decades. Companies have charged […]

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3 Takeaways from WP Engine 2019

Agencies are no longer  the do-ers, they are the orchestrators Only 5 years ago, the average digital agency spent approximately […]

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How to Connect Revinate with Zapier

Revinate have for the last several years steadily positioned themselves as a force to be reckoned with in the hotel […]

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Top 3 Reasons Why Hotels Fail to Compete Online

It has been a reflective few weeks for me. By preparing talks on hotel marketing and through our increased focus […]

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Hoteliers Guide to Google Tag Manager (GTM)

A Google Tag Manager container acts as a gateway to your hotel website for loading tracking scripts and other functionality […]

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Traditional Remarketing vs Dynamic Remarketing

What is Traditional Remarketing? You will have heard about remarketing in hotel marketing from various grapevines for a few years […]

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